Digital Marketing Specialist (Mid to Senior-Level)

We are seeking a data-driven and strategic Digital Marketing Specialist to join our growing team. This role is ideal for someone with a strong foundation in both SEO and Paid Media, who thrives in a fast-paced, performance-focused environment. You will be responsible for leading the planning, execution, and optimization of digital marketing strategies across various client accounts. With guidance from the Digital Director, you will bring campaigns to life through thoughtful strategy, expert execution, and actionable reporting.

This is a collaborative position that works closely with internal stakeholders to achieve measurable growth across SEO, Google Ads, Paid Social, and more. The ideal candidate is analytical, proactive, and passionate about delivering results while maintaining strong client relationships.

Responsibilities:

• Develop and execute comprehensive SEO strategies, covering technical, on-page, and off-page initiatives.

• Plan, implement, and optimize paid media campaigns across platforms such as Google Ads, Paid Social (Meta), and Display.

• Monitor, track, and report on campaign performance using tools such as Google Analytics (GA4), Looker Studio, and native ad platforms.

• Build clear, data-driven dashboards that visualize performance and surface actionable insights.

• Conduct keyword research, competitive analysis, and site audits to uncover opportunities and drive campaign improvements.

• Prepare and deliver client-ready reports with strategic recommendations and performance insights.

• Collaborate with clients as a trusted advisor, offering digital marketing expertise and solutions aligned to their goals.

• Stay up to date with trends, tools, and best practices in SEO, paid media, and digital marketing.

• Work cross-functionally with internal teams to align digital efforts with broader marketing strategies.

• 2–4+ years of experience in a digital marketing role, either in-house or agency-side.

• Demonstrated success in both SEO and Paid Media campaign management.

• Proficient in digital tools including:

  • SEO Tools: SEMRush, Ahrefs, Google Search Console, Screaming Frog

  • Analytics & Reporting: Google Analytics (GA4), Looker Studio

  • Ad Platforms: Google Ads, Meta Ads Manager

• Strong knowledge of technical SEO (e.g., metadata, schema, site speed, indexing, sitemaps, robots.txt).

• Analytical thinker with experience creating insightful dashboards and drawing clear conclusions from performance data.

• Ability to manage multiple client accounts and deliver work with accuracy and attention to detail.

• Excellent written and verbal communication skills, including client presentation skills.

• Highly collaborative, organized, and proactive in delivering high-quality results.

• Strong time management skills, with the ability to juggle competing priorities and deadlines.

Preferred Qualifications:

• Experience in Programmatic Advertising.

• Working knowledge of Conversion Rate Optimization (CRO) and User Experience (UX) principles.