Digital Marketing Specialist

Job Summary:

KDCI Outsourcing is seeking a detail-oriented and creative Digital Marketing Specialist to join our team. In this role, you will be responsible for managing Google Ads campaigns, analyzing conversion data, developing compelling ad creatives, and optimizing web content to drive engagement and conversions. The ideal candidate has hands-on experience with Google Ads, Canva, and content management systems (CMS), along with a strong analytical mindset and a passion for digital marketing.

Responsibilities:

Develop, Execute & Optimize Google Ads

• Set up and manage Keyword, DSA, and PMAX campaigns in Google Ads.

• Conduct keyword research and optimize ad copy for better performance.

Collect & Analyze Conversion Data

• Retrieve and analyze conversion data from Google Ads.

Create Image Collages for Ad Creatives

• Design high-quality ad creatives using Canva or other similar tools.

• Follow brand guidelines and best practices for engagement and conversions.

Content Creation

• Write and optimize landing pages to drive engagement and conversions.

• Upload and format content using a CMS (e.g., KueezCMS, WordPress).

Key Deliverables:

• New and optimized Google Ads campaigns (Keyword, DSA, PMAX).

• Properly formatted and uploaded content on CMS platforms (e.g., KueezCMS,WordPress).

• High-quality image collages designed for ads (1080x1080 px).

• Weekly conversion reports (Google Ads).

Requirements:

• 0-3+ years of relevant marketing experience, with a strong focus on content writing and Google Ads campaign management.

• Experience in Google Ads (campaign creation, optimization, analytics).

• Proficiency in Canva or similar design tools for ad creative development.

• Experience with CMS platforms (e.g., KueezCMS, WordPress) for content uploading and formatting.

• Excellent written communication skills for ad copy and content creation.