Content Writer

Job Overview:

‍KDCI Outsourcing is a global provider of eCommerce services for startups and established companies. We help our clients build, grow, and maintain their online businesses by providing support for product information management, back office, graphic design, web development, customer service, and digital marketing.

Responsibilities

• Develop and manage a content and SEO strategy for lead generation (including blog posts, white papers, ebooks, webinars, email, social, etc.) that attracts qualified traffic to our properties.

• Convert site traffic into leads through calls-to-action, landing pages, etc.

• Collect contact information, firmographic data, and other relevant data points on prospects through data mining tools and thorough research.

• Write and produce helpful content that’s aligned with the target audience’s needs and interests.

• Carry out idea generation; vet ideas by determining which ones are worthy of further investment.

• Tap into internal and external resources to contribute to content development.

• Identify content gaps and monitor competitors’ content.

• Monitor team’s progress and ensures quality assurance.

• Work with the marketing team to continuously refine the lead generation and client acquisition process.

Requirements

• Degree in Marketing, Business or any related field.

• Experience in managing a team related to the role and quality analysis.

• Previous experience in a similar B2B marketing role is an advantage.

• Excellent communication skills, both in English and Filipino, both written and oral.

• Strong understanding of current online marketing concepts, SEO strategies and best practices.

• Expertise in web analytics tools such as Google Analytics.

• Must be highly creative and innovative.

• Willing to work in Ortigas Center, Pasig City.